Tips for Increasing Commercial Cleaning Contracts.
If you are running a business that offers commercial cleaning and janitorial services, it can be tricky how you market your business. These days, what all businesses want is online presence. Your business should also be looking for the same. This is because businesses that need cleaning services will go online and find service providers near them. It is, therefore, important that you ensure that online visitors looking for commercial cleaning services can find you online.
While a website will be necessary to get an online presence, a website alone will not be enough. You need to ensure that your website is visible by online visitors. Therefore, you need to hire an expert digital marketer to help your business get more commercial cleaning contracts. That way, your business would keep up with the competition.
Unless your business website is ranked on the first page of Google, it would not be visible by online visitors. Even potential clients will not know whether such a business exists. However, a professional digital marketer will use various strategies like Google Ads, and SEO to help you with your cleaning website appear on page 1 of Google. As a result, it will be easier for you to get access to commercial cleaning contracts within your local area.
If you hire a professional to work on your marketing, you will benefit from a variety of inbound marketing strategies that will bring qualified commercial cleaning leads. The following are among the strategies an expert would use.
1. Using Google maps.
Google maps can generate about 25% of your leads. A professional optimize your website such that it appears on page 1 on Google maps section. With the help of various Google My Business features, an expert will optimize and set-up your Google page. You will also have your business listed in major directories and where your business address, name, and phone number remain consistent.
2. Using local SEO.
With local searches, your business will be ranked on Google’s first page. People searching for cleaning services in your local area will easily find your business. 50% of the leads can come through local SEO service. Some of the strategies that could be used include website optimization, backlinks, Google maps service and blogging.
3. Website development and design.
Depending on your current website, an expert can use it to help you get more lead by ranking it higher on Google. The expert can also choose to design a professional website from scratch. For the website to be ranked on page 1 of Google, it needs to be designed professionally. Your website should ensure that the web visitors get the information they are looking for.